Fashion and Music
Fashion and music have always seemed to go hand in hand. From artist not wanting to conform to fashion trends, or setting their own artists have always set a benchmark in fashion since the early days of Hip-Hop and indeed other genres.
Hip-hop in particular has been particularly instrumental in influencing a generations fashion choices. From the collaborations of Run DMC and Aerosmith telling us to “walk this way” while having brand new Adidas tracksuits and shell top sneakers to artist specifically partnering with brands.
Some major collaborations have been with Kayne West (and just about everyone), specifically partnering with the likes of Nike and his “Yeezus Red October” high top trainers to Prada and selling plain white Egyptian cotton tee-shirts for the same price as some peoples weekly rent.
50 Cent and Jay-z had very successful collaborations both with Reebok (of which they where extremely comfortable) when launching both of their trainer and clothing lines too.